Tag Archives: marketing
Advertising for Counselors and Therapists: Keep your money in your pocket!
April 2, 2010
Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense.
When I started my practice, I contacted the local newspaper, and they gave me what ... continue reading »
Marketing for Counselors, Therapists, Social Workers: What You Don’t Know Can Hurt You
March 12, 2010
Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and ... continue reading »
