Marketing and Advertising
Advertising for Counselors and Therapists: Keep your money in your pocket!
April 2, 2010
Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense.
When I started my practice, I contacted the local newspaper, and they gave me what appeared to be a great ... continue reading »
Marketing for Counselors, Therapists, Social Workers: What You Don’t Know Can Hurt You
March 12, 2010
Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and psychologists in private practice have ... continue reading »
Counseling is Expendable
November 28, 2008
Counseling is expendable. That’s what people think in an economic downturn. They stop buying designer clothes and start eating at Culver’s. They stop counseling: it’s an intangible, and it’s harder to see its value compared to buying a new kitchen stove or putting vinyl siding on your house.
If you’re a therapist and some of your ... continue reading »
