Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense. When I started my practice, I contacted the local newspaper, and they gave me what appeared to be a […]
Marketing and advertising tips for building a successful therapy or counseling practice.
Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and psychologists in private practice have […]
Counseling is expendable. That’s what people think in an economic downturn. They stop buying designer clothes and start eating at Culver’s. They stop counseling: it’s an intangible, and it’s harder to see its value compared to buying a new kitchen stove or putting vinyl siding on your house. If you’re a therapist and some of […]