Tag Archives: advertising

Advertising for Counselors and Therapists: Keep your money in your pocket!

Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense. When I started my practice, I contacted the local newspaper, and they gave me what appeared to be a […]

Ten Things Not to Do when Building Your Therapy Business

Don’t advertise. One shot advertising is seldom successful and long-term advertising is always expensive. Don’t spend big bucks on business cards and letterhead. People do not decide on getting therapy at your shop on the basis of your printed materials. Don’t buy expensive furniture. Don’t buy cheap furniture. Don’t promote long-term therapy. Don’t take sides […]