Tag Archives: business

Sources of Clients for Therapists

As therapists, we are often so consumed with our day-to-day practices that we fail to analyze the sources of our client base and our pattern of responses to them. Lynn Grodzki has been a mentor to many, providing insight into the machinations of referral sources while advocating that therapists make conscious decisions about their practices. […]

Marketing for Counselors, Therapists, Social Workers: What You Don’t Know Can Hurt You

Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and psychologists in private practice have […]

Ten Things Not to Do when Building Your Therapy Business

Don’t advertise. One shot advertising is seldom successful and long-term advertising is always expensive. Don’t spend big bucks on business cards and letterhead. People do not decide on getting therapy at your shop on the basis of your printed materials. Don’t buy expensive furniture. Don’t buy cheap furniture. Don’t promote long-term therapy. Don’t take sides […]

The Successful Entrepeunerial Therapist

These days, it isn’t enough to be a great therapist. Especially in difficult economic times when people have less money, there are too many therapists and too few clients. To make a good living, you need to be an entrepreneurial therapist, part-businessman, part-therapist. The successful entrepreneurial therapist is smart, observant, decisive. Whether you’re in private […]