Tag Archives: counselor

Advertising for Counselors and Therapists: Keep your money in your pocket!

Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense. When I started my practice, I contacted the local newspaper, and they gave me what appeared to be a […]

Marketing for Counselors, Therapists, Social Workers: What You Don’t Know Can Hurt You

Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and psychologists in private practice have […]