Tag Archives: therapist

Get More Clients as the Courts Choose Less Jail and More Counseling

There’s a revolution in the criminal justice system: less jail and more counseling. The result of innovative programs such as Drug Court is a substantial increase of court-referred clients available to therapists and counselors. For many counselors who have struggled with creating successful counseling practices in this economic crisis, the increase in new clients is […]

Advertising for Counselors and Therapists: Keep your money in your pocket!

Despite their years of education, counselors, social workers, and psychologists often make one mistake: they pay big bucks to advertise their services. Unfortunately, one-shot advertising is seldom successful and long-term advertising is not worth the expense. When I started my practice, I contacted the local newspaper, and they gave me what appeared to be a […]

Marketing for Counselors, Therapists, Social Workers: What You Don’t Know Can Hurt You

Twenty years ago when the Soviet Union had recently disintegrated, I heard a discussion between some young Russians on capitalism and marketing strategy. Only a couple years out of the cold, these men had virtually no sense of business. What’s disturbing to me is that many counselors, social workers, and psychologists in private practice have […]

Counseling in Troubled Times

In this time when people have lost money in their 401Ks and worry about losing their jobs, they get picky about how to spend their money. Counseling is less important than a redo of their spare bedroom for their unemployed son or even a trip to visit their cousins. As a therapist, you see your […]

The Successful Entrepeunerial Therapist

These days, it isn’t enough to be a great therapist. Especially in difficult economic times when people have less money, there are too many therapists and too few clients. To make a good living, you need to be an entrepreneurial therapist, part-businessman, part-therapist. The successful entrepreneurial therapist is smart, observant, decisive. Whether you’re in private […]

Counseling is Expendable

Counseling is expendable. That’s what people think in an economic downturn. They stop buying designer clothes and start eating at Culver’s. They stop counseling: it’s an intangible, and it’s harder to see its value compared to buying a new kitchen stove or putting vinyl siding on your house. If you’re a therapist and some of […]