Ten Things Not to Do when Building Your Therapy Business

  • Don’t advertise. One shot advertising is seldom successful and long-term advertising is always expensive.
  • Don’t spend big bucks on business cards and letterhead. People do not decide on getting therapy at your shop on the basis of your printed materials.
  • Don’t buy expensive furniture.
  • Don’t buy cheap furniture.
  • Don’t promote long-term therapy.
  • Don’t take sides in couples therapy.
  • Don’t be afraid to call a probation officer if a court-referred client is acting out.
  • Don’t refuse to negotiate a client fee.
  • Don’t refuse to hire a receptionist. When you start out you may not be able to afford a receptionist, but you can double your revenues when you have a competent person answering the phone and greeting clients.
  • Don’t decide not to call Therapist-Outfitters for help.